At the beginning of Doulara's journey, the unusual sizing system we've now launched with was never our intention. Instead, it was something we stumbled upon through plenty of trial and error – a happy accident, so to speak!
If you've been following us on social media for a while, you might have noticed that we're pretty excited about our flexible gel underwires. That's because we truly believe they're going to make a real difference to the everyday experience of pregnant women! Not only do they offer the support that non-wired bras can't, but they're also incredibly comfortable and very flexible – so flexible, in fact, that we began to wonder whether this could be used to our (and your) advantage.
Women fluctuate. Pregnant women really fluctuate! Our underwires allow for this fluctuation and breathe with you as you grow. We realised that our bras didn't need to be rigid with their sizing, and that each of our bras will move with you as you fluctuate between two cup sizes, assisted by various other features, which you can read about on the product page for each garment.
Currently, our available sizes are:
We think that our bras might just be the most malleable maternity bras ever made – but we want to know what you think! This is our first collection and your feedback plays an absolutely crucial part in the development of Doulara's future products – so thoughts on a postcard to email@example.com!